Strategic Plan
Get Connected has just published our 2008-2011 Strategic Plan, which uses a balanced scorecard approach and focusses on the four key areas of organisational development:
- Service
- Brand
- People
- Money
Service
- Introduce an improved and expanded online directory of services
- Develop a two-way texting service
- Increase the availability of our award-winning webchat service
To aid these developments we have restructured the Service Provision team and recruited two new Helpline Officers, who will support our growing volunteer pool.
Brand
- Increase marketing output to young people, including focus on two particular areas of the UK
- New focus on communication with organisational stakeholders
- Influence others to ensure that appropriate help is available to young people, via research into the help young people need and the development of a network of young people's helplines
The Marketing team will be expanded with two Regional Communications Representatives and the Marketing budget has been significantly increased to realize the brand objectives.
People
- Create an environment in which employees, volunteers and trustees feel supported, rewarded and actively engaged with Get Connected
- Develop Get Connected's managers through training and coaching
- Improve physical spaces at Get Connected's offices
- Work towards the PQASSO Quality Assurance standard and adopt the Code of Good Governance
A Volunteer Co-Ordinator has been appointed within the Service Provision team to ensure volunteer support and engagement.
Money
- Secure a major income source to broaden our funding base and sustain growth facilitated by the Merrill Lynch partnership
- Restructure the Fundraising department and invest more in fundraising
- Improve our monitoring of outcomes for young people
Our Merrill Lynch partnership has enabled us to incorporate many of the above objectives into our Plan.
A full copy of our three-year strategy will be available to download very soon.
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